Jeff King is responsible for strategy, licensing, distribution, international, information technology and corporate planning. He is accountable for SOCAN’s revenue and expense management for key operations. Since joining SOCAN in 2001, Jeff has held a number of senior positions throughout the organization and lead initiatives that significantly heightened member and licensee satisfaction. As Vice President of Licensing, Jeff developed a robust strategic plan to expand SOCAN’s customer base and increase efficiency. As Vice President of Membership, Jeff led the development of a number of industry-leading e-commerce tools and the creation of SOCAN’s Information Centre. Prior to joining SOCAN, Jeff was Vice President of Underwriting at Old Republic Insurance Company and helped to lead that organization from industry laggard to industry leader within 3 years. Jeff holds an BA Honours from Wilfrid Laurier University and has been keynote speaker at several international conferences on innovation and free-trade.